How to Make the Most of Two Days at Technology for Marketing 2026 | 23–24 September Excel London
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Two days. Hundreds of expert-led sessions, leading solution providers and thousands of marketing professionals together in one place. There is a lot to experience at Technology for Marketing, so how do you make every hour count?
Taking place at a crucial point in the marketing calendar, Technology for Marketing is your opportunity to step back from the day-to-day, review what has shaped the industry so far and prepare for Q4. Explore the technologies and trends transforming creativity, customer engagement and marketing performance - and take away practical insights to inform your next move.
Whether you want to pressure-test your strategy, find a solution to a specific challenge or exchange ideas with other senior marketing professionals, a little preparation can turn your visit into lasting business value.
If you haven’t already, register to attend here
Before you arrive: build your ideal event experience
Start by choosing two or three priorities for your visit. You might want to prove marketing ROI, make better use of customer data, introduce AI responsibly, improve personalisation or simplify your marketing technology stack. Defining the questions you want to answer will help you navigate the event with purpose - without closing yourself off to unexpected ideas.
If you are already registered, make sure you download the official Technology for Marketing event app. Browse the conference programme and solution providers, bookmark unmissable sessions and arrange meetings with relevant attendees, speakers and exhibitors. Use it to build a flexible schedule, leaving space to explore the show floor and embrace the spontaneous conversations that often become the highlight of an event.
Make the conference agenda the backbone of your visit
The Technology for Marketing conference agenda brings together the topics, trends and leaders shaping the future of marketing. Across two days, you can hear fresh thinking on AI and automation, marketing effectiveness and ROI, data and customer insight, brand and creative excellence, growth marketing, customer experience, leadership and much more.
Aim to select a few priority sessions on each day rather than trying to see everything. You can then plan conversations with solution providers around the agenda. If a session raises a question about AI, attribution, customer data, content, automation or personalisation, use the time afterwards to speak to specialists on the exhibition floor while the ideas are fresh.
Put your biggest challenges in front of leading solution providers
Technology for Marketing brings a wide range of technology providers, platforms, agencies and specialists together under one roof. It is a rare opportunity to explore the market efficiently, compare different approaches face-to-face and discover solutions you may not have encountered before.
Use the exhibitor list and event app to shortlist providers aligned with your priorities. Whether you are exploring AI, content, automation, analytics, CRM or customer engagement, consider how each solution could complement your existing marketing technology stack.
Bring real business questions. How would the product integrate with your existing setup? How would success be measured, and what would implementation require from your team? When exploring AI tools, ask how the provider supports data governance and responsible use.
Ask to see the technology in action, compare options and note the providers worth revisiting - but leave time to browse too. Your most valuable discovery may come from a provider that was not on your original list.
Meet the people moving marketing forward
The value of Technology for Marketing is not limited to what happens on stage or at an exhibition stand. The event gives you direct access to senior marketers, brand leaders, digital specialists, data and CRM professionals, innovators and solution experts - many of whom are facing or solving challenges similar to your own. One conversation could offer a fresh perspective, help solve a familiar problem or open the door to a valuable relationship.
Some of the most useful conversations will happen naturally: after a thought-provoking session, while exploring a stand or over coffee between meetings. If a speaker makes a point that resonates, continue the conversation with someone nearby. If an exhibitor demonstration sparks an idea, ask another marketing professional for their view.
Use day one to explore and day two to go deeper
Rather than approaching both days in the same way, give each one a different purpose.
Day one: explore and be inspired
Use day one to attend your priority sessions, meet shortlisted providers and note the ideas or conversations worth revisiting.
Before you leave, take ten minutes to review your notes. Which session changed your thinking? Which supplier deserves a second conversation? Which question is still unanswered? Use those answers to shape your priorities for day two.
Day two: compare, challenge and take action
Use day two to go deeper, return to relevant providers with sharper questions, attend sessions that fill gaps or challenge your thinking and reconnect with the people you met on day one.
Aim to leave with ideas to share with your team, a shortlist of potential solutions, valuable new relationships and clear next steps. You do not need to act on everything - focus on what could make the greatest difference to your organisation.
Look beyond marketing to see the complete customer journey
Your Technology for Marketing ticket also gives you access to the co-located eCommerce Expo and Parcel+Post Expo, allowing you to explore more of the customer journey in a single visit.
Step into eCommerce Expo to see how brands and retailers are turning attention and engagement into conversion, loyalty and sustainable growth. Then explore Parcel+Post Expo to learn more about the fulfilment, delivery and infrastructure behind the post-purchase experience. Together, the three events show how marketing, conversion, customer experience, fulfilment and delivery connect - while introducing you to ideas and specialists beyond your usual network.
Your two-day Technology for Marketing checklist
- Register for your ticket and download the event app.
- Choose two or three marketing priorities.
- Build your visit around the conference sessions you do not want to miss.
- Shortlist relevant solution providers and prepare meaningful questions.
- Leave room for browsing and unexpected discoveries.
- Connect with fellow marketing professionals before and during the event.
- Use day one to explore and day two to go deeper.
- Visit the co-located events to see the complete customer journey.
- Record clear actions and follow up after the show.
Be part of where marketing comes together
Whether you leave with a new perspective, a promising solution or a conversation that changes your approach, Technology for Marketing is designed to turn two days of discovery into meaningful marketing progress.
Join the marketing community at Excel London on 23–24 September 2026 and be part of the conversations shaping what comes next.
Register for your free Technology for Marketing ticket today.
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