14 Sept 2026
How Azio Beauty earned £35,000 in cashback with Incard
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Azio Beauty has earned more than £35,000 in cashback by running its marketing spend through Incard and has put that money back into advertising. Ahead of Ecommerce Expo, we’re sharing how the beauty brand uses Incard to manage its spending and earn cashback on eligible business expenses.
Who is Azio Beauty?
Azio Beauty is a fast-growing UK beauty brand known for its innovative and clinically proven formulas that blend the benefits of premium skincare with the ease of makeup . Like most brands scaling, Azio relies on paid social and other digital channels to reach new customers.
As the business grew, its spending increased across more accounts, cards and tools. Keeping track of it all became harder.
The Problem
Azio was spending millions of pounds a year on marketing, with payments spread across several banks, cards and platforms.
To understand where the money was going, the team had to pull information from different accounts and statements. That made it difficult to get a current picture of spending while campaigns were running.
There was also an opportunity to earn cashback on those payments.
The Solution
Azio brought its financial operations onto Incard, connecting its accounts and payment platforms in one dashboard.
The team could see transactions, spending and cash flow together, with less switching between accounts to piece everything together.
"We used to juggle between 6 different tools just to get a grip on our numbers. With Incard, it’s all here: expenses, payouts, cards, analytics, cashback. It’s like having our financial cockpit in one place. For a brand scaling globally, that’s been game-changing." - Jonathan Penna, Founder of Azio Beauty
Azio also began paying for marketing through Incard, earning cashback on eligible spend.
The Results
Azio has earned more than £35,000 in cashback, which the brand has reinvested in advertising.
Alongside those rewards, the team now has a single view of spending across its connected accounts, making it easier to follow payments as they happen.
Beyond Banking. Incard is your Fiinancial OS
Incard brings business accounts, corporate cards, rewards and spend management into one platform. More than 1,500 UK ecommerce and digital businesses use it to manage their finances.
With Incard, businesses can:
- Earn cashback on eligible advertising, software, travel and other business expenses.
- Connect accounts and platforms, including Shopify, Meta, Stripe and Xero, to see financial activity in one dashboard.
- Manage spending and bill payments, with automated categorisation to reduce manual accounting work.
- Add tools through the Incard App Store as their needs change.
Meet Incard at Ecommerce Expo - Stand D72
Come and see us at Stand D72 for a walkthrough of Incard. We can talk through how your business manages payments today and which expenses could qualify for cashback.
Plus, take on our game for a chance to win 1 million Incard coins!
Catch us on stage on 24 September:
- 10:00–10:45 Connected Commerce Stage
- From Ad to Checkout: Building a Funnel That Converts
- 11:00–11:45 Headline Stage
- Would You Let an AI Move £50,000 For Your Business?
Want to know more? Book a demo
Let's build the future of business finance together. 🚀
See you there,
The Incard team
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