For marketers and marketing leaders who want to understand what the AI-native generation genuinely brings to creative work, and whether their organisation is set up to make the most of it.

Every generation thinks it rewired marketing. Gen Z might actually be right. But the most creative work isn't happening where young people are left to get on with it, or where seniors override their instincts. It's happening where the two genuinely collide. This panel explores what intergenerational creative intelligence looks like in practice, and why most businesses are still leaving it on the table.

What you can expect to take away:

- How to build genuine creative collaboration across generational lines, not just tolerance of difference

- What senior marketers can learn from Gen Z thinking, and what young talent needs from experienced leaders to thrive

- Practical thinking on how to make intergenerational collaboration your creative advantage

Level: Manager / Head of / Director