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23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference Programme 2026

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We Asked ChatGPT to Recommend 500 Products. The Winners Had 4 Things in Common.

23 Sept 2026
Optimisation Stage
Retail & Consumer Trends AI, Automation & Emerging Technologies Conversion & Revenue Growth eCommerce Growth & Strategy Operations & Efficiency
We Asked ChatGPT to Recommend 500 Products. The Winners Had 4 Things in Common.

For eCommerce managers, digital directors and consumer brand founders that want to understand how AI assistants choose which products to recommend, and how to make their catalogue the one that gets picked.

Millions of buying questions are now asked in ChatGPT instead of a search bar, and most brands have no idea what it says about their products. We asked it more than a hundred real UK buying questions across health, beauty, food and drink, traced over 500 recommended products back to their sources, and found four 
traits the winners shared. The session ends with a live rebuild of a product listing from its packaging, in about three minutes, on stage.

What you can expect to takeaway:
- The four things ChatGPT’s recommended products have in common, as a checklist you can run against your own catalogue
- The seven routes a product takes into an AI answer, including the one Shopify already switched on for every merchant
- How to rebuild a complete, AI ready product listing from the packaging itself, shown live

Level it’s for: Manager / Head of / Director 

Speakers
Prabhav Pathak, Founder - Cosmos by 9x9 Digital

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