For eCommerce leaders, performance marketers, D2C founders, digital product owners and payments specialists that want to turn more customer attention into completed purchases.
Brands can lose customers when campaign messaging does not match the landing experience, the website fails to build confidence or the checkout makes completing the purchase harder than it needs to be.
This panel will follow the customer journey from ad to checkout. Speakers will explore how to attract the right shoppers, maintain momentum once they arrive on site and remove the final barriers to purchase through a clear checkout and relevant payment options.

What you can expect to takeaway:
- How to identify the biggest points of drop-off between an ad click and a completed order.
- How to connect campaign messaging, landing pages and the on-site experience to improve conversion.
- How to choose and present payment options that make checkout easier to complete.
Level it's for: Manager/Head of/Director/Executive