The Digital Shopkeeper: How Ocado Retail Activates the Online Shelf to Drive Discovery
23 Sept 2026
The Optimisation Stage
Revenue-Driven Journey Optimisation
General eCommerce Insights
Technology & Innovation
Digital Differentiation
For eCommerce, merchandising, trading, and digital product teams that want to make their websites easier to shop, more engaging for customers, and stronger commercially. While in-store shoppers naturally browse, online shoppers are highly direct, fast, and hyper-focused on their favorite items. They aren’t scrolling through your entire catalog. In this solo session, Katy from Ocado Retail will share how the merchandising team moves beyond maintaining a static storefront to actively disrupting the customer journey and driving genuine discovery, basket growth and commercial impact.
What you can expect to takeaway:
- How to use onsite merchandising to support real customer missions, not just product visibility
- Practical examples from Ocado Retail, including what New & Trending section can teach other retailers about discovery, inspiration and basket-building
- How to balance customer experience, trading priorities and commercial performance when optimising an eCommerce site
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