For eCommerce leaders, digital marketers, marketplace teams and DTC brands that want to understand how AI will reshape product discovery, customer ownership and channel strategy.
As AI becomes the new front door to commerce, Amazon is making a bold play to keep more discovery, decision-making and purchase journeys inside its own environment. This session explores whether we are heading toward two futures at once: a more open agentic shopping web, and a more closed retail model where the platform owns the shopper relationship.

What you can expect to takeaway:
- How Amazon’s AI moves could change search, marketplace strategy and DTC traffic
- Why the next battle may be over who owns the shopper interface, not just the sale
- What brands should do now if product discovery splits between open AI agents and closed retail ecosystems

Level it's for: Head of / Director / Executive