Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference Programme 2026

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Smart Communities: Using AI to Turn B2B Engagement into Growth - Mini Panel

24 Sept 2026
The Next Era of Marketing Stage

For B2B marketers and community builders that want to turn audience engagement into measurable growth using AI.
B2B marketers are under pressure to drive deeper engagement, but traditional channels are delivering less impact and lower trust. In this mini panel, moderated by Areej AbuAli (Women in TechSEO), industry experts will explore how smart communities, powered by AI and data, are reshaping how brands connect, learn, and grow. From building active communities to using AI to personalise interactions and surface insights, this session will break down what’s actually working and how to apply it.

What you can expect to takeaway:
- How to build and scale engaged B2B communities that drive real business outcomes
- Where AI fits in community strategy (without overcomplicating it)
- Practical ways to turn conversations and engagement into pipeline and growth
Level it's for: Manager / Head of / Director

Chairperson
Areej AbuAli, Founder - Women in Tech SEO
Speakers
Zoe Burke, Head of Brand - Bridebook
Flo Guerrouani, Associate Director - Global SEO Lead - Cushman & Wakefield

With thanks to our sponsors & partners...