For retail, B2B and commerce teams planning platform, PIM, product data or wider digital transformation projects who want to learn from real-world experiences, understand what drives successful change and create a roadmap that delivers measurable business value.

Using two real-world examples, this session will compare the realities of transformation at different stages of maturity. Yeti is evaluating future-facing technologies and defining its roadmap, while St Austell Brewery is navigating the challenges and opportunities that come with delivering a multi-year transformation programme. Together, they'll discuss what drives change, how priorities evolve over time and the practical steps businesses can take to simplify complexity and create lasting value. 

What you can expect to take away:
- Lessons from organisations at different stages of the journey - what they'd repeat, what they'd avoid and what they'd do sooner. 
- The decisions that created momentum early in transformation programmes. 
- Real examples of balancing current business needs with future technology decisions.