Simplifying Complexity: How Businesses Win When Products, Pricing and Channels Get Complicated
23 Sept 2026
Future of Digital Commerce Stage
AI, Automation & Emerging Technologies
eCommerce Growth & Cross-Border Commerce
Customer Experience & Loyalty
eCommerce Growth & Strategy
Digital Brand & Experience Strategy
Growth brings opportunity, but it also brings more products, pricing models, customer types, channels and operational complexity.
St Austell Brewery, Struct and true will share practical perspectives on how businesses simplify that complexity without limiting growth. The panel will explore the role of people, processes, product data and technology, including where PIM can help and where businesses need to look beyond the platform.
Expect real-world lessons on creating momentum, making better transformation decisions and building foundations that make a business easier to operate, scale and buy from.
Attendees will leave with:
- Practical lessons from different perspectives. What complexity looks like inside a business, across a technology platform and during delivery.
- Ways to create early momentum. How to target the problems that slow teams down and demonstrate value before a wider transformation is complete.
- Lessons on what to repeat, avoid and address sooner. Candid reflections on the decisions that help or hinder change.
- A framework for balancing today and tomorrow. How to deal with immediate product, pricing and channel pressures while building for future growth.
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