Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference Programme 2026

Loading

Commerce Beyond the Storefront: How AI Agents Are Rewriting Digital Commerce - Product Demo

23 Sept 2026
The Connected Commerce Stage
Personalisation General eCommerce Insights Technology & Innovation Digital Differentiation
Commerce Beyond the Storefront: How AI Agents Are Rewriting Digital Commerce - Product Demo

For retailers, eCommerce leaders, digital marketers, merchandisers and technology decision-makers that want to understand how AI, content and modern commerce platforms are transforming the future of digital commerce.

The future of commerce is being shaped by AI-powered experiences, intelligent content and new buying behaviours—but many organisations are still optimising for yesterday's customer journeys. This session explores the key trends redefining commerce, what leading brands are doing differently today, and the platform capabilities needed to stay competitive in an AI-first world. You'll leave with practical insights into how to prepare your commerce strategy for the next generation of customer experiences.

What you can expect to takeaway:
- The biggest technology and consumer trends reshaping commerce over the next 3–5 years, including AI agents, intelligent experiences and composable commerce.
- How leading retailers are using AI to accelerate content creation, personalise experiences and improve operational efficiency.
- A practical framework for future-proofing your commerce strategy and the capabilities you'll need to compete in an increasingly intelligent commerce landscape.

Level it's for: Head of / Director / Executive

Speakers
Shaun McCran, Adobe Commerce Product Marketing - Adobe

With thanks to our sponsors & partners...