For eCommerce leaders, digital teams and customer experience professionals that want to understand how optimisation maturity and customer insight can unlock greater value from AI

Everyone now has access to the same AI tools. What separates winning ecommerce businesses is the quality of the customer insights, experimentation history and behavioural data they use to guide them. We'll explore how organisations can use years of research, testing and optimisation knowledge to make AI dramatically more effective, and why businesses without optimisation maturity are unlikely to realise its full value.

What you can expect to take away:

- How organisations can use years of research, testing and optimisation knowledge to make AI dramatically more effective 
- How AI can accelerate insight generation, hypothesis creation, design and personalisation 
- Why businesses without optimisation maturity are unlikely to realise AI's full value

Level it’s for: Applicable to all - Executive/Manager/Head of/Director