Where Social Fits in the Future of Commerce. How Social Commerce is Evolving - And What We Can Learn from UK Brands
Social media is increasingly influencing not just what consumers discover, but how they research, evaluate and buy products.
As platforms such as TikTok, Instagram and YouTube become more closely connected to commerce, the path from inspiration to purchase is becoming shorter - and less linear. This session will explore the evolution of social commerce in the UK, examining where social platforms sit within today’s digital shopping journey and which categories, consumers and business models are seeing the greatest impact.
What you can expect to take away:
- How social platforms are reshaping product discovery and purchase journeys in the UK
- Which categories are seeing the strongest social commerce opportunity
- What brands and retailers need to do to turn social engagement into eCommerce growth
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