For customer service and CX professionals implementing, scaling or improving AI support in personal, high-consideration purchase journeys.

We will discuss how AI is great at providing scripted solutions, but falls short in really connecting on an emotional level with the customer. We'll delve into how you can use personalised customer information, comments and language to make the most transactional WISMO query become a memorable and emotionally impactful experience. We'll also explore when it's time to draw the line and offer the customer a human interaction.

What you can expect to take away:
- How to use AI to handle repeat customer queries without losing brand tone.
- How to improve first-contact resolution in personalised or high-expectation purchase journeys.
- How customer service insight can help ecommerce teams fix repeat problems, not just respond to them.

Aimed at those with direct responsibility for the solution, or a vested interest in improving customer satisfaction with the service experience.