Putting AI to the Test: Smarter Experimentation, Better Decisions - Fireside Chat
For eCommerce, digital optimisation and experimentation professionals who want to understand where AI can genuinely improve testing—and where human judgement still matters most. AI promises to make experimentation faster and smarter, but turning that promise into a practical workflow is the real challenge. VWO / AB Tasty and Game Lounge will explore how AI can support everything from spotting opportunities and generating hypotheses to launching and analysing tests, sharing real-world lessons on combining technology with human expertise to make better decisions.
What you can expect to take away:
- Practical ways to use AI across the experimentation lifecycle
- A clear understanding of generative versus agentic AI—minus the jargon
- Real-world lessons on balancing AI-powered speed with human insight
Level it’s for: Manager / Head of / Director
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