For product leaders, eCommerce professionals and customer experience teams that want to modernise 
how product decisions are made and delivered. For CRO/Experimentation teams who are keen to scale 
the impact of their work.

Muktar Mahama will explore how experimentation can sit at the centre of a modern product operating model, enabling every team to continually improve the customer experience and business outcomes at a faster pace. This means turning customer insights into better roadmap decisions, stronger digital experiences and real revenue gains.

He'll also discuss the role of the Experimentation Centre of Excellence (CoE), the set-up that works best for them, and how this model gets every team experimenting and driving value, rather than leaving it to a small siloed CRO team.

Lastly, he'll talk about why experimentation matters even more now, in a world with so much uncertainty, where every team has 10x more ideas they'd love to try out, and where AI has raised everyone's expectations of what's possible. 

What you can expect to take away: 
- How experimentation can influence product roadmap decisions 
- How a centre of excellence can enable consistent, scalable ways of working 
- How to connect innovation and optimisation to improved customer experience 

Level it’s for: Head of / Director / Executive