For commerce leaders, digital and retail strategists who want to understand how artificial intelligence is changing product discovery and purchase, learn what "agent-ready" actually means for their catalog and buying experience, and build a plan to be found and chosen by AI assistants.

Consumers increasingly start their shopping journeys in conversational interfaces rather than a search bar, and most retailers have no visibility over whether their products are being surfaced, understood or recommended by agents. This session unpacks what is genuinely changing in consumer behaviour, what readiness looks like in practice across product data, catalog structure and checkout, and how leading merchants are approaching it. 

What you can expect to takeaway:
- How discovery and purchase decisions are changing as AI agents like ChatGPT become an interface for shopping, drawing on real consumer behaviour, and what that means for the top of your funnel
- What "agent-ready" really means: the product data, catalog and checkout foundations that determine whether your products get surfaced, understood and bought by an agent
- A merchant's view of what to prioritise now versus later, including the traps to avoid when retrofitting an existing catalog

Level it's for: Director and above (Executive / Head of eCommerce, Digital, Growth)