More Markets, More Problems? How to Scale Global eCommerce Without Losing Margin – Fireside Chat
For eCommerce, international growth and fulfilment leaders that want to enter new markets without creating costly operational complexity.
International expansion can increase sales while quietly adding pressure across stock, duties, delivery, returns, technology and customer service. In this candid fireside chat, Joshua Rockoff will explore why launching in more countries does not always equal healthy growth—and how leaders can identify the markets and channels genuinely worth investing in.
Drawing on his experience across D2C, marketplaces, wholesale and physical retail, Joshua will examine the choices behind successful international expansion: when to sell directly, when to use a marketplace or local partner, and how to build a delivery promise that operations can actually keep.
What you can expect to take away:
- A framework for choosing between D2C, marketplaces, wholesale and local partners.
- The operational questions to answer before launch, covering inventory, duties, delivery, returns and customer service.
- The warning signs that international growth is increasing revenue but weakening margin and customer experience.
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