For eCommerce, trading, customer insight and brand leaders who want to understand which customer signals should guide action. Customers do not always behave in the way their feedback suggests. This panel will explore how retailers can combine purchasing behaviour, customer analytics, live trading data and direct feedback without giving too much weight to one metric or mistaking internal assumptions for genuine insight.

What you can expect to take away:

• How to identify the customer signals that genuinely predict behaviour
• When to respond immediately and when to wait for stronger evidence
• How to balance customer needs with sales targets, brand direction and long-term growth

Level it's for: Manager/Head of/Director