For eCommerce leaders, digital teams and marketers that want to understand how AI will reshape online shopping, customer journeys and growth strategy. AI is starting to change the whole eCommerce model — including what customers see, how prices move, how products are discovered, and whether people even need to search or click "buy" at all. Drawing on her experience at Alibaba and her view of fast-moving commerce markets, Sharon Gai will explore what happens when online becomes more personalised, predictive and powered by AI at every step. This session will look at the practical shifts' retailers need to prepare for, including AI-generated content, hyper-personalised storefronts, dynamic pricing, discovery-led shopping, virtual try-ons, and smarter fulfilment.