Scaling on Amazon Without Silos: Connecting Product Data, Inventory, Fulfilment and PPC
24 Sept 2026
Connected Commerce Stage
eCommerce Operations & Fulfilment
Supply Chain, Delivery & Fulfilment
Growth Marketing & Performance
eCommerce Growth & Strategy
For marketplace managers, eCommerce operators and founders that want to build a more connected and controlled Amazon operation.
Launching an Amazon product is one challenge. Keeping demand, margin, supplier lead times, FBA inventory, product information and advertising aligned as sales grow is much harder. Using VB Infinity’s fidget-toy brand as a real operator case study, its founders will explain how they brought these moving parts into one practical decision-making process.
They will share the mistakes that created stock and cash-flow pressure, the controls they introduced, and the lessons behind growing the business to approximately £250k in turnover.
What you can expect to take away:
- A simple framework connecting demand, margin, supplier lead times, FBA stock and PPC
- The weekly measures that help determine when to reorder, change pricing, adjust advertising or protect cash
- A practical checklist for keeping product information, compliance, inventory and launch activity aligned
- Understand how product data, inventory, fulfilment and PPC work together to drive Amazon growth.
- Identify key metrics and data insights to improve profitability, stock availability and advertising performance.
- Develop a scaling strategy that avoids operational silos and supports sustainable Amazon growth.
Level it’s for: Manager / Head of
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