For marketers and marketing leaders who want to build stronger, more effective teams by challenging age-based bias in skills, credibility and perception.

Marketing teams talk a lot about diversity, yet age remains one of the biases least openly addressed. It can shape how experience is valued, how emerging talent is judged and how credibility is assigned before someone has had the chance to contribute.

In this panel, two leaders from different generations share personal experiences of being underestimated. One has seen cross-industry expertise overlooked because of narrow assumptions around relevance, adaptability and contemporary marketing fluency. The other has had strategic capability questioned because of assumptions around seniority, despite years of responsibility, a strong portfolio and clear results.

Together, they explore how age-based assumptions affect performance, confidence and collaboration, before unpacking what marketing leaders can do to build teams where credibility is judged by contribution, not perception.

Learn how:
- How ageism and reverse ageism show up day-to-day in marketing teams
- Why platform knowledge ≠ age, and strategic thinking ≠ seniority
- How to assess skills and impact without age-based shortcuts
- Practical ways to create mixed-age teams that actually perform better
- What managers can do to stop bias influencing hiring, promotion and credibility

Level it's for: 
Head of, Director, Manager