For marketers and marketing leaders who want to build stronger, more effective teams by challenging age-based bias in skills, credibility and perception.

Marketing teams talk a lot about diversity, yet age remains one of the biases least openly addressed. It can shape how experience is valued, how emerging talent is judged and how credibility is assigned before someone has had the chance to contribute.

In this panel, two leaders from different generations share personal experiences of being underestimated. One has seen cross-industry expertise overlooked because of narrow assumptions around relevance, adaptability and contemporary marketing fluency. The other has had strategic capability questioned because of assumptions around seniority, despite years of responsibility, a strong portfolio and clear results.

Together, they explore how age-based assumptions affect performance, confidence and collaboration, before unpacking what marketing leaders can do to build teams where credibility is judged by contribution, not perception.