For eCommerce experts, Product Managers, and Digital Leaders seeking to understand the impact that accessibility can have on the digital customer experience and commercial performance.

In this session, we will share the B&Q journey that established a culture placing accessibility at the core of its digital customer experience strategy, an achievement recognised with the Best Digital Accessibility Mission DX Award.

This transformation has empowered customers with disabilities to shop online with confidence. We will discuss the technical and cultural challenges we encountered, the strategies we used to overcome them, and the major wins achieved along the way. We will also provide practical guidance for anyone looking to begin their own accessibility journey today.

What you can expect to take away:  

• The top 3 considerations when starting your journey toward creating an accessible website
• How improving accessibility directly drives increased conversion, repeat customers, and access to the £274 billion “purple pound” market
• Simple tools and tips to support effective conversations with product teams, even if you’re “not a techy person”