We hear other marketers talk about running experiments all the time. Some say they save 20% of their budget and others talk about a constant cycle of experimentation, but no one ever goes into detail about how to ACTUALLY run one, measure it and iterate.

 

B2B is getting so complicated that it's time we went back to some basic principles to ensure we have concrete data and evidence to figure out what actually works.

 

So, that's what we're going to do in this session. We'll walk you through:

 

- How to identify areas to experiment

- What an experiment should look like

- How to measure if it's working

- What to do after an experiment

- How to ensure you report back effectively

 

This session is for B2B marketers who want to experiment safely and learn more about the data we need to figure out what's working