From Prototype to Production: How Gousto Ships Digital Products Faster
23 Sept 2026
CX and Loyalty Stage
AI, Automation & Emerging Technologies
Digital Brand & Experience Strategy
For product and tech teams that want to learn how to reduce project cycle time, understand the importance of agentic skills and documentation, and create new features and ship optimisations.
The Ireland squad was rebuilding the entire homepage, following the UK product's lead, but without a dedicated engineer assigned to the work. By pairing Figma with Claude Code, the Gousto team moved directly from design to shippable frontend, working iteratively instead of handing off through a separate build phase. The result: gousto.ie's new homepage shipped in 3 weeks, vs. the usual 6-8 weeks, with the accessibility and design system rigour you'd normally expect from a much longer cycle.
What you can expect to take away
- How AI coding tools let designers own more of the build phase, and where that genuinely helps (iteration speed, reducing handoff drag) versus where it doesn't (it's augmentation, not a shortcut to engineering judgement)
- A practical approach to keeping accessibility and design system consistency intact when you're moving fast, so speed doesn't quietly become a quality trade-off
- A simple way to spot where your own team's design-to-build handoff is the actual bottleneck, and whether AI can close that gap without adding headcount
Level it's for: Product/Engineering Managers, Head of & Director


