For eCommerce, digital and retail leaders who want to connect physical stores and online commerce without weakening the customer experience or the brand.

Customers no longer see separate “store” and “online” businesses, but many retailers still operate them that way. Drawing on senior leadership experience across Eataly, Diesel and Furla, Tommaso Brusò will explore how leaders can bring eCommerce, stores, operations and brand teams around one shared customer journey.

The conversation will examine how to define the role of physical retail in an online-first world, use digital channels to extend the store experience, and make decisions across data, fulfilment, customer service and international markets. Attendees will hear practical leadership lessons on removing internal channel competition and building a connected retail business that can grow without losing its identity.

What you can expect to take away:
- How to align store, eCommerce, marketing and operations teams around the same customer.
- How to decide what physical retail should offer that online cannot—and how digital can strengthen the in-store experience.
- Leadership lessons for scaling across channels and markets while protecting the brand.

Level it’s for: Head of / Director / Executive