For eCommerce, product, merchandising and retail leaders that want to understand how a D2C brand grows into a $200m+ omnichannel business.

UNTUCKit started with a simple idea: shirts that look good untucked. But the bigger ecommerce story is what happens after that first product takes off online. How do you keep the direct customer relationship strong while expanding into new categories, new digital journeys, wholesale partners and selected stores?

In this fireside chat, Björn Bengtsson, UNTUCKit’s Chief Product & Supply Chain Officer, shares how the brand has scaled from a digital-first menswear idea into an omnichannel business with 80+ stores, 700+ employees and reported $200m+ revenue. The conversation will focus on the online growth decisions behind that journey: protecting fit and product quality, using digital demand signals, building the right assortment, supporting wholesale growth, and making sure every channel strengthens the customer relationship rather than diluting it.

What you can expect to takeaway:

- How to grow beyond a D2C website without losing the direct customer relationship
- How digital demand, product data and customer behaviour can shape category growth
- How ecommerce, wholesale partners and stores can work together without confusing the customer

Level it’s for: Head of / Director / Executive