For eCommerce leaders, retail tech teams, trading & merchandising teams, and CX owners that want to turn AI into measurable results without losing control of brand, budget, or delivery.

Goddiva needed to modernise retail, wholesale, and eCommerce operations at the same time, while improving customer confidence and reducing returns, expanding internationally, and keeping execution fast. 

The team focused on practical AI use cases, built the data and automation foundations, and aligned every build to commercial outcomes with founders and directors. The result: award-winning digital transformation recognised at the RTIH AI in Retail Awards 2026, plus live AI systems improving efficiency and customer experience.

What you can expect to takeaway:
- How to choose AI use cases that move business metrics,  especially in fashion eCommerce where returns and fit confidence are make-or-break.
- A practical blueprint for deploying AI personalisation and virtual try-on
- What needs to be true in your data + product catalogue
- How to run live trials and prove impact without disruption
- How to scale AI across markets and channels using dynamic pricing, automation, and cross-border integrations, plus how to build and lead a multi-region team to deliver it.

Level it’s for: Head of / Director / Executive