Faster UX, Safer Decisions: How to Use AI Without Losing the Customer
For UX, product, eCommerce and digital teams that want to use AI to speed up research, prototyping and UX writing without cutting corners.
Generative AI can help teams move faster, but it can also create generic ideas, false confidence and untested assumptions. This session will show where tools like ChatGPT, Claude and Figma AI can genuinely support UX workflows, from research synthesis to rapid prototyping and copy development. Nick will explain how to use AI as a design accelerator while keeping human validation and customer evidence at the centre of decision-making.
What you can expect to takeaway:
- Practical AI use cases across UX research, prototyping and UX writing
- Where AI can speed up work, and where human judgement is still essential
- A simple validation checklist to stop AI-led UX decisions becoming risky
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