For brand and digital marketers that want to turn creator activity into measurable growth, not just impressions.   Creator marketing has moved from hype to scrutiny. Budgets are tighter. CFOs want proof. And AI-generated content is flooding channels. This session breaks down what’s actually driving revenue, from long-term creator partnerships and whitelisting to affiliate-led models and social commerce. We’ll also expose where brands are overspending.   What you can expect to takeaway: - What high-performing creator programmes look like in 2026 - How to measure creator impact beyond reach and engagement - Where brands are wasting money (and how to redirect budget) - How AI is changing the role of creators - How to build always-on creator ecosystems instead of one-off campaigns   Level it's for: Manager / Head of / Director