For eCommerce leaders, marketers, and digital growth professionals that want to understand how conversational commerce is changing the way brands engage customers, drive sales, and build loyalty through WhatsApp and AI Agents.As customer expectations evolve, eCommerce brands are looking beyond traditional channels to create more direct, personalised, and effective ways to engage customers and drive sales. This session explores how WhatsApp and AI Agents are turning conversations into commerce — from answering questions and recommending products to converting customers and driving repeat purchases. We’ll explore the key challenges, practical strategies, and real-world examples of how conversational commerce can unlock new revenue opportunities.