For eCommerce and performance marketers who want to know what’s really driving sales across Meta, TikTok, Google, SEO, email, affiliates and creators.
Tracking is fragmented and platform reports often overclaim credit. This session shares a simple, practical way to measure each channel properly and make budget decisions you can stand behind.

What you’ll takeaway:
A simple measurement framework (foundations, channel scorecards, testing)
- Why and how to split brand vs non-brand search
Better ways to measure SEO and email (beyond last click and open rate)
- How to spot when affiliates are over-credited
- Practical ways to track creator and content impact
- When to run a lift test to prove incrementality
- A clear way to report results to leadership 

Level it’s for: Manager / Head of / Director