For marketers, eCommerce leads and digital/brand teams that want to understand how AI agents discover, interpret and recommend their brand — and learn what to change so they're the brand that gets selected.

Challenge > Process > Success:

AI agents now sit between your brand and your buyer: automated traffic is growing 8x faster than human traffic, AI-referred retail traffic grew 4,700% year over year, and those shoppers convert far higher — yet most brands are invisible or misrepresented to the agents doing the choosing. This session walks through how agents see, think and recommend, why GEO is a fundamentally different discipline from SEO, and how Microsoft's stack closes the loop. You'll leave able to audit your own AI visibility and act on it immediately.

What you can expect to take away:

• How AI agents evaluate and triangulate your brand — and why inconsistent signals across your site, feeds and reviews quietly cost you recommendations
• The practical difference between SEO and GEO, and the content, schema and product-data changes that get you cited and selected in AI answers
• A concrete stop/start action list plus the free tooling (Microsoft Clarity AI visibility, Merchant Center UCP) to baseline and improve your AI visibility from day one

Level it's for: Manager to Director / Head of (marketing, eCommerce and digital leadership)