Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

Conference Programme 2026

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AI Is Becoming the Storefront: How Online Retailers Make Products Visible, Trusted and Buyable in AI-assisted Shopping - Panel

24 Sept 2026
The Future of Digital Commerce Stage
Personalisation Technology & Innovation

For eCommerce leaders, digital product owners, CX teams and operations leaders that want to understand how AI is changing product discovery and what they need to fix now to stay visible, trusted and easy to buy from.

As more shoppers start their journey in AI tools, many retailers are not set up for how products are now being found, judged and chosen. This panel will unpack what has to change across product data, onsite search, merchandising, reviews, availability, checkout, loyalty and post-purchase so retailers can turn AI-driven discovery into profitable sales and stronger customer relationships.

What you can expect to takeaway:

- How to improve product data and feeds so your products are easier for AI tools to find, understand and recommend
- What needs to change across search, merchandising, reviews, stock visibility and checkout when AI starts shaping the buying journey
- How to protect trust, loyalty and customer ownership when discovery happens outside your website

Level it's for: Head of / Director / Executive

Chairperson
Abdu Alhadithi, Digital Director - Sculpted by Aimee
Speakers
Darya Badiei Khorsand, eCommerce Manager - Loquet London
Marc Giusti, Founder - Veloforte

With thanks to our sponsors & partners...