For analytics leaders, ecommerce teams and customer insight specialists that want to predict customer behaviour earlier, personalise interactions more effectively and make better decisions from their data.

Customer teams often have more data than ever, but still struggle to act on it because signals sit in different systems, reporting is backwards-looking, and personalisation comes too late. In this session, the Director of Analytics for Europe at Lands’ End will explore how predictive analytics and connected data platforms can help teams spot intent, identify risk, and trigger more relevant interactions across channels. The result is faster decisions, stronger customer relationships, and smarter use of budget.

What you can expect to takeaway:
- Which customer signals matter most when predicting intent, churn and future value
- How to connect data, analytics and channel teams so insights turn into action
- A practical roadmap for testing and scaling predictive personalisation across the customer journey

Level it's for: Director