Applying AI in marketing and customer experience to directly drive improved business result

Thursday 25th April | 08:30 - 17:30
Chelsea Football Club, London

Who should attend?

Business leaders and marketing professionals in retail, D2C, and B2B, with some understanding of generative AI, who would like to learn how to maximise its full potential

What to expect:

  • Hear from leading AI and marketing practitioners during interactive face-to-face sessions in central London. Speakers include Martin Musiol, Founder & CEO at; Alex Genov, Head of Customer Research and Marketing Insights at Zappos; Andrei Ungureanu, Agile Transformation Manager Europe at Coca-Cola.
  • Leave the event with an actionable plan aligned with your customer needs, select cost-effective tools to streamline operations, boost retention, and elevate new business acquisitions.
  • Network with 100+ peers throughout the day. Foster connections amongst attendees with dedicated networking breaks including lunch and end-of-day drinks

Secure your place now and take advantage of our EXCLUSIVE EARLY BIRD offering at £499 +VAT - ending on March 22nd!









What You'll Learn

  • Gain a solid understanding of AI, uncover various AI concepts, and build the skills and confidence to effectively communicate these concepts and ideas to your colleagues.
  • Receive an objective assessment of the essential tools needed to optimise marketing and customer experience delivery using AI.
  • Explore real-life examples of applying AI for strategy, analysis, and optimisation.
  • Gain frameworks to make a strong case for AI-driven transformation in your organisation.
  • Discover ways to bring AI into your business, making processes smoother and boosting profits.


The Agenda

  1. Chair to welcome delegates, explain the agenda, how the masterclass will work, and thank our sponsors
  2. Quick definitions of AI, Machine Learning and LLM. Practical examples where and how these technologies could be used in different functions in your business.
  3. An overview of the key AI platforms for use in marketing and customer experience.
  4. Using AI for analysis, optimisation and execution of marketing and customer experience
  5. 'Using AI to streamline processes and increase revenues across all functions in your business.
  6. How to ensure AI-strategies and initiatives directly drive business outcomes from customer experience. Getting started, what to do first, next and later.
  7. Deeper dive on AI and what solutions are out there for use in retail

  8. Deeper dive on how to leverage AI in your business

  9. 1:1 sessions with speakers
  10. Chair to summarise the event and share details of next steps


Expert Speakers

Group Discounts*

Group Discounts

10% discount - 3 delegates
15% discount - 4+ delegates 

*To qualify for group discounts, all passes must be purchased at the same time. 
Full T&Cs apply.