The marketing world in 2025 has been flooded with bold claims, tighter budgets, and AI anxiety, but not all of it holds up under scrutiny. In this candid and fast-paced fireside chat, Blame it on Marketing hosts Emma Davies and Ruta Sudmantaite join forces with founder and CEO Angeley Mullins to call out the biggest red flags marketers fell for this year, and how to avoid repeating them in 2026.

From “AI is taking your job” panic to the myth that economic shifts don’t impact your pipeline, they’ll unpack the traps marketers are falling into and offer sharp, solution-focused advice. Expect a mix of humour, honesty, and practical takeaways for marketers who want to stop reacting, and start planning smarter.

If you’re building next year’s marketing strategy, this session is your pre-mortem. This session is for marketers of all levels involved with planning for 2026, especially if you've got budgetary responsibility.