Co-located with eCommerce Expo

23 - 24 September 2026
Excel London

23 - 24 September 2026
Excel London

2025 Conference Programme

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The (fast track) school of email marketing – Solo session

24 Sept 2025
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE
THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGE Growth & Customer Acquisition Technology & Innovation Digital Differentiation General Marketing Insights
The (fast track) school of email marketing – Solo session

Email still rules as the most preferred channel for customers—and it’s packed with untapped potential. This session walks through six practical lessons to help marketers sharpen their email strategy, from getting opened to combining email with other channels. Whether you're refining or rebooting your approach, expect actionable insights and a few AI-powered tips.

For: Marketers who want to improve performance, understand customer needs, and create smarter email journeys.

Takeaways:

  • How to design emails that get opened and read
  • What customers really want from personalisation
  • How to combine email with other channels for greater impact
Speakers
Frank Brooks, Head of Marketing - Dotdigital

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