Co-located with eCommerce Expo

24 - 25 September 2025
Excel London

24 - 25 September 2025
Excel London

2025 Conference Programme

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How much should you spend to acquire customers? - Solo session

25 Sep 2025
THE OPTIMISATION STAGE
B2B B2C Measurement & ROI General eCommerce Insights Revenue Optimisation Growth & Customer Acquisition General Marketing Insights
Costs for acquiring customers only ever seem to increase, but are you spending too much? Discover which marketing channels are the best for securing new customers and where the costs are rising the most. The session will also explore retention rates and Customer Lifetime Value benchmarks to help you comapre if you're getting the most from your customer base
For marketers and ecommerce professionals who want to understand if they are spending too much to aquire new customers.
 
What you can expect to takeaway:
- Benchmarks for Acquisition spend by marketing channel
- Learn if you're retaining your customers for long enough
- Discover if its becoming harder or easier to acquire new customers
 
Level it's for: Manager and above
Speakers
Matthew Walsh, Director of Data & Retail - IMRG

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