Yush is Sales & Marketing Director at Dimension, a real-time 3D content studio pioneering virtual worlds and virtual humans. He has over a decade of experience in mixed reality, working with ambitious companies and directors to deliver next-level innovation in music, sport, gaming and more. He's an industry champion and a member of the BAFTA Virtual Reality Advisory Group, advocating for impactful VR, AR and volumetric video uses across the entertainment industry. Prior to Dimension, Yush has worked at leading digital, social and PR agencies managing accounts including Xbox, Diageo, Evian, SKY, and Lego.