Tim is the founder of Your Basket Is Empty – a company that is equal parts content and consulting. Your Basket Is Empty content aims to inform, inspire and entertain the modern commerce community with a pod, events and an industry newsletter. The consulting leg aims to help design, development and product agencies think and act more strategically by offering fractional leadership services. Before Your Basket Is Empty, Tim was a founding member and director of We Make Websites, a Shopify Plus agency acquired by the Born Group in 2021.