Susan Raab is Managing Partner for the Customer Data Platform Institute, where she handles the Institute's privacy initiative, and international partnerships and research. She has spent many years as an international marketer and journalist. Her marketing agency, which is part of Raab Associates LLC, has worked with corporate international clients in the education, publishing, game and non-profit sectors. This has included the American Girls Collectionïƒ', the International Board on Books for Young People, National Geographic, Penguin Random House, and Wizards of the Coast (D&D). She has also been a marketing columnist for more than twenty years reporting on trends, issues and technology, including for publications and news services, and she has been a broadcast correspondent for public radio. Susan has also served as marketing advisor to Bank Street College of Education, the University of Connecticut, and the University of Florida.