Sue has over 20 years of digital experience gained within the retail environment. She led the technical team and CRO function for Science in Sport and PHD.com. Sue has predominantly been in commercial-led roles and has worked for many retailers such as Dr. Martens, Radley bags and was part of the Arsenal Emirates Stadium project. Sue's passion has always been in the technology of the digital space and how this can help businesses maintain a commercial edge against competitors and sometimes difficult trading periods.