Speakers

Stijn Demeersseman currently serves as Head of UK Retail Media & Advertising Account Management at Amazon, leading a specialized team focused on empowering advertisers through data-driven strategies. Previously, as Chief of Staff for Amazon Fashion Europe and General Manager of European Medical Devices and Personal Care Appliances since 2020, he demonstrated exceptional expertise in retail media and brand partnerships. His Amazon achievements include leading the Brexit transition, managing Peak Event periods, and establishing key supplier partnerships. His approach focuses on developing innovative solutions for brands to connect with customers through Amazon's advertising and retail platforms. Before Amazon, Stijn spent a decade each at Procter & Gamble and L'Oréal in General Management positions, building extensive experience in consumer goods, beauty, and retail sectors. As a xennial leader, he is known for his transformative approach to business, particularly in digital innovation and omni-channel strategy. His global perspective has been shaped by working across multiple continents, including the UK, Belgium, Switzerland, Norway, Ecuador, Australia, and Singapore. Stijn's expertise spans retail media, digital advertising, e-commerce, and international business management, making him a respected voice in digital commerce with a leadership style emphasizing innovation and data-driven decision-making.