Rosie Houston leads Boots Media Group and has over 15 years of experience in retail and retail media. Rosie spent 13 years at Boots UK, during which time she developed the Boots retail media offering before launching Boots Media Group in partnership with Threefold Agency. Today, BMG is a full service, internal media agency that enables Boots to harness their scale, reach, data, connectivity and brand equity to achieve high-performing connected campaigns. In her current role as Managing Director for Threefold, Rosie is responsible for managing several key retailer RMN's alongside Boots, including Co-op, The Very Group and Signet Jewellers.