Whilst some may say ‘well rounded’, Richard is a self proclaimed Jack-of-all-trades-master-of-none, with a wealth of cross-functional experience in sports event merchandising, both physical and digital. Having managed the Wimbledon Online Store third party operator for several years, Richard once and for all downed his physical retail tools and took on the responsibility for insourcing the eCommerce operation in 2020. Richard now heads up the eCommerce team to bring Wimbledon’s core values and “in pursuit of greatness” mission statement to its digital retail output. Whilst historically interest in product would only peak for 14 days each summer, Richard now looks to evolve and grow The Wimbledon Collection offering 365 days a year whilst meeting the expectations of a highly revered brand to a truly global audience. Although still in its infancy, the learnings and results from the last three years have been a real eye-opener!