Speakers

Pietro Cammerini is the co-founder of Merx, a conversational commerce platform that helps leading consumer brands engage customers on WhatsApp using Generative AI. With over a decade in management consulting and digital commerce, Pietro has worked with some of the world’s most recognisable brands, guiding them through complex digital transformations. Over time, he observed a consistent challenge: despite significant investments in digital channels, even the most sophisticated brands struggled to connect with customers in a truly personal way. Engagement often felt generic, limiting performance and customer lifetime value. Pietro founded Merx to change that. Leveraging Generative AI, Merx transforms one-way broadcasts into personalised, two-way conversations that feel like interactions with a trained associate who knows the customer. This approach drives measurable impact, including: • 7x+ return on ad spend • > 85% contactability • Richer zero- and first-party data - enabling CRM, Data, and Engagement leaders to make conversational commerce their highest-performing revenue channel. Pietro is joined on stage by Carla Raven who is a Senior CRM & Insights Manager at Benefit Cosmetics. With a background in psychology and expertise in data-driven marketing, she focuses on creating meaningful customer connections and is a strong advocate for mentoring and empowering women in STEM.