Pete Markey
Former CMO,
Boots
Pete Markey is President of ISBA, the UK’s leading trade body for major advertisers, and the former Chief Marketing Officer for Boots UK & ROI. At Boots, he delivered 17 consecutive quarters of growth, record brand health, and over 3 million new Advantage Card members.
An award-winning marketer with senior roles at TSB, Aviva, the Post Office, RSA, and MORE TH>N, Pete has won five “Marketer of the Year” awards and three diversity ally awards. He is a Fellow of both the Marketing Society and the Chartered Institute of Marketing, holds an Honorary Doctorate in Business for his contribution to business and DE&I, and mentors emerging talent through The Marketing Academy, The Marketing Society, and the School of Marketing.
Sessions
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24-Sep-2025THE ADVANCED DATA, INSIGHTS & PERSONALISATION STAGERewiring the CMO to deliver modern marketing - Panel session
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