Paul Wilkins
Co-founder & Director of Strategy,
Conversio
Paul Wilkins is Co-Founder and Director of Strategy at Conversio, a consultancy helping leading brands unlock growth through personalisation and experimentation. With nearly 20 years of experience in eCommerce, his career spans senior roles at Tesco.com, lastminute.com, and Kenshoo, giving him a rare perspective across client, agency, and technology.
Since launching in 2015, Conversio has grown into one of the UK’s most trusted CRO and personalisation partners, working with brands including Ocado, Monsoon, and Sephora. In 2024, Conversio became a certified B Corp, reflecting its commitment to embedding positive impact into the heart of digital strategy.
Conversio is pioneering approaches to ethical optimisation, demonstrating that putting user trust, loyalty, and lower digital carbon emissions at the centre drives stronger long-term growth.
Sessions
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24-Sep-2025THE FUTURE OF CUSTOMER EXPERIENCE STAGEMaking it personal: How brands are leveraging personalisation in an AI era - Fireside chat
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