Speakers

Oscar Strachen is an accomplished ecommerce strategist bringing 15 years of well-earned stipes to the table with several awards and national nominations for good measure. Focussing the beginning of his career within SEO tech platforms and riding the ever changing wave of Google's algorithms he eventually took the leading role in overseeing customer acquisition, web development and social media teams for a UK based digital marketing consultancy in 2014. Looking to expand upon the meticulously developed, unique methodologies and analytical tools of his trade, Oscar moved from the more broad-brush digital scene into the considerably finite and subtle, psychosocially-themed discipline of CRO, joining Columbus in 2024. This natural progression and shift was brought about by seeking to improve customer experiences, maximising conversion rates, and fostering loyalty and retention. Oscar's hands-on experience within all areas of digital make him a valuable resource of knowledge and his professional journey reflects that of a keen and diligent digital marketeer.