Natasha's marketing and e-commerce experience spans events, exhibitions, fine wine, and luxury retail, in both London and the Middle East. Having specialised in fashion, and worked at several quintessentially British brands — including Anya Hindmarch and Turnbull and Asser — she currently heads up CRM for menswear industry upstart Percival. Harnessing data without neglecting human intuition, Natasha's strengths lie in both challenging and quantifying “gut instinctâ€', she is passionate about creating meaningful customer experiences, no matter the journey in a customers lifecycle.