Matt West has been in media for almost 16 years. He's worked agency side for Omnicom and Publicis, has worked at an in-game advertising startup in Bidstack, for the trade marketing body for TV Thinkbox, for the now defunct DSP RadiumOne, for Skai (previously Kenshoo) and now works at the Ascential owned retail media advertising platform, Perpetua. In his role as Associate Director Strategic Accounts, Matt is responsible for scaling the platform across Europe. He works closely with the wider Ascential teams to bring best in class technology to his clients.